Business case

Make real-time intelligence prove its economic value.

The strongest experience program is not the one with the most feedback. It is the one that protects revenue, improves reputation, removes operating leakage, and reduces preventable risk. Start with your own economics.

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A disciplined ROI case

Value = recovery + efficiency + reputation + risk reduction

Do not force every benefit into one inflated number. Quantify what is defensible, track the rest as operating evidence, and measure movement after deployment.

Revenue protectionRecoverable interactions × value
Operating efficiencyTime saved × labor cost
ReputationRatings · reviews · sentiment
RiskEarlier detection · documented closure
Illustrative planning model

Use your numbers, not ours.

This calculator models two deliberately conservative categories: recoverable at-risk revenue and operating time saved. Reputation upside and risk avoidance are shown separately rather than buried inside a speculative multiplier.

Use visits, transactions, service interactions, or another meaningful unit.
Use transaction value, visit value, or a conservative relationship value.
Your estimate of experiences with meaningful friction.
A planning assumption, not a Get Real Time Feedback performance claim.
Time removed from manual discovery, forwarding, rework, or reporting.
Salary, payroll burden, and relevant overhead.
ROI discipline

Measure four value pools without double-counting them.

01

Revenue protected

Track resolved at-risk interactions, retained relationships, repeat behavior, service recovery, conversion, or spend where the organization can establish a credible connection.

02

Operating efficiency

Measure time-to-awareness, time-to-owner, time-to-resolution, rework, reopened issues, and staff time required to manually reconcile recurring problems.

03

Reputation movement

Track rating, review volume, review recency, response rate, response time, sentiment, and the operating themes behind public feedback.

04

Risk mitigation

Document earlier detection, faster escalation, assigned ownership, closure evidence, and the avoidable cost of incidents that can be quantified.

Executive scorecard

The ROI case should get stronger after deployment.

Establish a baseline before launch, agree which metrics matter, and compare operational movement against the business outcome. The point is not to prove that feedback exists. The point is to prove that action improved performance.

SpeedTime to awareness, acknowledgement, response, and resolution.
ExperienceCSAT, NPS, CSI, repeat intent, or sector-specific satisfaction measures.
ReputationRating, reviews, recency, response, sentiment, and recurring public themes.
EconomicsRecovered relationships, retained revenue, efficiency gains, and quantified risk reduction.

Bring your numbers. We will build the business case around them.

The fastest way to evaluate fit is to identify one operating problem, quantify its economic footprint, and determine whether real-time intervention can materially change it.

Book a 20-minute demoBuild your business case