Voice of the passenger + airport operations

The voice of the passenger, from curbside to gate.

Real-time, AI-assisted passenger experience and operational intelligence for airports.

Get Real Time Feedback captures passenger and frontline signals at the point of experience, routes them to the right airport team, and creates an accountable response loop while the traveler is still in your airport.

Built to complement ASQ, not replace it.

Passenger + employee listening QR/NFC, no app required Multi-department routing Real-time alerts + closure

Passenger journey intelligence

Your passenger does not experience departments. They experience one airport.

The journey can break at any handoff. Capture the signal where the experience happens, then route it to the team that can still do something about it.

Curbside + parkingTraffic, rideshare, shuttles, garages, payment, accessibility
Check-inQueues, kiosks, counters, signage, assistance
SecurityWait perception, communication, checkpoint conditions
TerminalRestrooms, cleanliness, seating, wayfinding, facilities
ConcessionsFood, retail, service speed, availability, experience
GateSeating, information, delays, boarding-area conditions
ArrivalsBaggage, ground transport, rental car, exit journey

One passenger journey. Many operating owners. Real-time visibility gives the airport a common operating view.

ASQ + real-time action

Use ASQ to benchmark the experience. Use real-time signals to change what happens next.

ACI's ASQ program gives airport leaders rigorous passenger measurement, benchmarking, journey insight, and a shared language for customer experience. Get Real Time Feedback adds a continuous operational listening layer between those measurement points, helping teams act on the conditions that ultimately influence passenger satisfaction and ASQ improvement priorities.

Strategic measurement

ASQ and airport CX programs

Structured measurement helps leadership understand satisfaction, passenger priorities, benchmarking, and the broader customer-experience strategy.

  • Passenger satisfaction and benchmarking
  • Journey mapping and customer understanding
  • Employee and stakeholder listening
  • Improvement priorities and executive planning

Industry context: ACI World Airport Customer Experience and ASQ.

Operational listening

Get Real Time Feedback

Continuous passenger and frontline signals help the airport identify friction, assign ownership, recover experiences, and document what happened while the operating window is still open. The objective is practical ASQ score improvement through better day-to-day operating conditions, not another standalone survey.

  • Touchpoint-level passenger feedback in real time
  • Alerts routed to designated departments or partners
  • Acknowledge, assign, resolve, and close the loop
  • Trend recurring friction by location, time, and category

Listen to both sides of the journey

Voice of the passenger. Voice of the airport team.

Passengers tell you what they experience. Frontline employees, contractors, and stakeholders often know why it is happening. Active listening across the airport community gives leadership both views.

Voice of the Passenger

Make it easy for passengers to speak up at the point of experience, before the airport loses the opportunity to respond.

  • Location-specific QR and NFC touchpoints
  • Anonymous or identified feedback options
  • Multilingual passenger engagement
  • Real-time alerts for service recovery
  • Reputation and public-review pathways

Active Listening: Voice of the Airport Team

Give the people closest to the operation a low-friction way to surface recurring barriers, conditions, and ideas leadership may not see from the dashboard.

  • Employee and stakeholder listening channels
  • Facilities, safety, service, and process observations
  • Anonymous reporting when appropriate
  • Cross-department routing and accountability
  • Trend visibility across partners and workgroups

From signal to accountable action

Feedback becomes valuable when somebody owns what happens next.

The platform is built to move beyond listening. Every signal can become an operational event with location, context, routing, acknowledgment, ownership, and closure.

01

Capture

Passenger or employee submits a signal at a specific touchpoint.

02

Understand

Category, sentiment, urgency, and location provide context.

03

Route

The right airport department, partner, or manager is notified.

04

Resolve

Teams acknowledge, assign, respond, and document closure.

05

Improve

Leadership sees patterns across terminals, time periods, and issue types.

Airport leadership outcomes

Passenger experience is not only a score. It is an operating condition.

Real-time visibility can support customer experience, operational performance, reputation, revenue protection, and risk mitigation without asking the airport to replace the systems it already uses.

Strengthen passenger experience

Respond while the passenger is still on site and the recovery window is still open.

Improve operational accountability

Move from notification to assigned ownership, acknowledgment, resolution, and closure.

Protect revenue + reputation

Identify friction around parking, concessions, service, and public-review moments before it compounds.

Mitigate risk

Surface facilities, safety, accessibility, and operational concerns earlier and route them to designated teams. Not a 911 replacement.

High-value deployment zones

Start where passenger friction and operating ownership intersect.

A pilot does not need to cover the entire airport. Begin with a few high-value touchpoints where feedback can be tied directly to an operating owner and a measurable response.

Security + checkpoint experience

Wait perception, communication, accessibility, and conditions.

Parking + ground transportation

Garages, shuttles, payment, rideshare, rental-car handoffs.

Gates + wayfinding

Information, seating, signage, delays, and terminal navigation.

Restrooms + facilities

Cleanliness, supplies, equipment, temperature, maintenance.

Concessions + commercial

Service, availability, speed, cleanliness, and passenger spend friction.

Arrivals + baggage

Baggage claim, customer service, exit journey, and ground connections.

What does your airport's public reputation say today?

Contact us for a complimentary reputation report covering current ratings, review volume, recency, response activity, and recurring public themes.

Get your complimentary report

Prove it inside your airport first

Start with a 90 to 120 day paid pilot. Measure the operating value. Then decide where to scale.

We are not asking an airport to jump into a large transformation before the value is clear. A focused pilot lets leadership see how passengers and airport personnel use the platform, where the strongest signals emerge, how teams respond, and whether the data warrants expansion.

Minimal initial investment. Defined scope. Measurable success criteria.
ParticipationWho uses it and where
Response timeSignal to owner acknowledgment
ClosureAssigned issues resolved
Friction themesRecurring issues by location
Staff adoptionFrontline and stakeholder usage
Scale caseWhere broader deployment makes sense

The questions leadership should be able to answer

What is happening in the passenger journey right now?

Real-time passenger intelligence should make the airport more operationally aware, not simply add another dashboard.

01Where is friction emerging by terminal, zone, touchpoint, and time?
02Which department, contractor, or partner owns the issue?
03Has the issue been acknowledged, assigned, resolved, and closed?
04What are passengers saying before the complaint becomes public?
05What are frontline employees seeing that leadership may be missing?
06Which patterns should influence ASQ improvement priorities or future investment?

Airport passenger intelligence

Start with a measurable operating problem, then prove the value inside your airport.

Choose a few high-value touchpoints, define response and closure outcomes, and measure whether real-time passenger intelligence improves the operation.